Bogner has appointed Barbara Holzer as director of brand management to affirm the brand’s positioning in the “luxury sports fashion” segment and to expand its leading position in the sector. She will directly report to Heinz Hackle, joint CEO of the German apparel company. Bogner describes Holzer as an experienced design and product expert with a high affinity to sports, innovative approaches and competence in materials. She started her career in 1999 at Marc O’Polo International, where she eventually became head of retail buying. She also worked for SportScheck, René Lezard and s.Oliver before joining Toni Dress Damenmoden as product manager one year ago.