The German trade magazine Textilwirtschaft reports that the German sports fashion label Bogner is once again seeing some movement in its management. Design director Frauke Schelkes will be leaving the company on Oct. 31. According to Bogner, she is leaving at her own request.
Schelkes joined the company three years ago after having worked for Marc O’Polo for thirteen years. She was appointed by Andreas Baumgärtner, who had been chief executive officer of Bogner since 2017 and left the company at the end of March. He continues to act in an advisory role and supports the ongoing realignment of the company.
Two members of the executive board, Gerrit Schneider and Hein Hackl, replaced Baumgärtner as joint managing directors on April 1. Schneider has been in charge of finance, IT and human resources since March 2019, while Hackl has been running the sales division since March 2018. The change of management came after Willy Bogner, the owner of the company, placed his shares in the hands of a lawyer, Arndt Geiwitz, and retired from the supervisory board. Geiwitz took over his role on the board, joining Willy Bogner’s daughter, Florinda Bogner.
Bogner appointed Ernst & Young at the end of February to review structures and processes for potential improvements. The company has been operating with low revenues for several years, but in the last two years, the board has made efforts to get the company back on track with better collections. Although the latest numbers for the 2019/20 financial year show that the ailing company was able to increase its sales and profits, further cost cutting is needed. As a consequence, around 150 jobs are going to be slashed in the next two years, which corresponds to a good fifth of the total staff. The plan will particularly affect the company’s headquarters logistics department in Munich.