Canada Goose with five new executives to drive strategic growth plan

Canada Goose announced five new appointments to its leadership team, all effective immediately, aligned to its recently unveiled five-year strategic growth plan. The Canadian company appointed Matt Blonder as the brand’s first-ever chief digital officer; Juliette Streichenberger as president of CGAG and Europe, the Middle East and Africa (EMEA); Ana Mihaljevic as head of global stores, in addition to her current role of president, North America; Daniel Binder as chief transformation officer and EVP, sales operations & planning; and Patrick Bourke as SVP, strategy & corporate development.

As CDO, Blonder will be responsible for the strategy, implementation and adoption of all consumer-facing digital platforms. He will drive the brand’s digital innovation and manage the teams responsible for developing the company’s digital roadmap across existing and new channels, as well as the company’s IT and insights teams. Blonder joins Canada Goose with over 20 years of experience in omni-channel, DTC and digital marketing, most recently serving as president of global e-commerce at Wolverine Worldwide, where he oversaw the digital and e-commerce strategy across its portfolio of brands.

Taking over from Pat Sherlock, who is departing after having played a pivotal role at Canada Goose for more than 10 years, Streichenberger serves as president of CGAG and EMEA, responsible for Canada Goose’s growing business in the internationally influential region. With performance luxury strongly resonating with EMEA consumers, her focus will include expanding the brand’s e-commerce business and store footprint. Streichenberger brings nearly 30 years of global luxury expertise to the role, having led teams at Prada and LVMH. She joins Canada Goose from Hermès, where she held the role of European managing director and more than doubled the business’ turnover during her tenure. 

Mihaljevic joined Canada Goose in 2015 and has been critical to the growth trajectory of the commercial business, having established the planning and sales operations functions. As head of global stores, she will lead the long-term roadmap for the brand’s retail expansion and oversee global retail excellence, championing Canada Goose’s plans to more than double its footprint over the next five years.

Binder, who has been engaged in consulting and interim roles with Canada Goose, is assuming the position of chief transformation officer and EVP, sales operations & planning. He will lead transformation objectives, overseeing the development and execution of the company’s efforts to ensure scalable growth. Prior to Canada Goose, he held senior roles at DFS, a division of LVMH, and Macy’s, and has led large performance improvement projects with global organizations in his role as an external consultant. He brings more than 35 years of global retail expertise to Canada Goose, leading high-performing teams with an intense focus on business processes, performance improvement and organizational design.

Having joined in 2017, Bourke previously led Canada Goose’s investor relations and strategy functions. In his new role as SVP of strategy & corporate development, his responsibilities will include the development, oversight and execution of Canada Goose’s corporate priorities, as well as new business opportunities. This builds upon the experience acquired during his tenure with the company, which includes supporting the Baffin acquisition and the creation of Canada Goose Japan.