The Lycra Company announces that it has appointed Gary Smith as Chief Executive Officer, effective Nov. 27, 2023. Smith will succeed Dean Williams, who has served as acting CEO since August. Williams will retain his role as Chief Financial Officer and support the transition. Smith will be responsible for The Lycra Company’s global organization and will report to the company’s Board of Directors.
Smith has more than 25 years of experience in the consumer goods industry, with a focus on brand-driven retail strategy, operational transformation and global expansion. Most recently, Smith held the position of CEO at Hatteras Yachts, Inc., a custom motor and sportfishing yacht company, and led a successful turnaround and subsequent sale of the company. Prior to that, he was CEO of Polartec (2012-2019).
