CrossFit has appointed Jason Dunlop, a former Nike executive, to the new role of president. Dunlop also held senior roles at Starbucks, Canada Goose, Waterstones, The Body Shop, Marks & Spencer,and The Gap. At Nike, he was the executive responsible for the brand’s Direct-To-Consumer (D2C) business across Europe, the Middle East, and Africa (EMEA). At Starbucks, he served as chief operating officer for the EMEA region.