The Asolo, Italy-based company has now reported that the newly created position of Global Brand Business Director, responsible for the strategic direction of Dalbello in an international context, has already been filled by Giuseppe Bianchini since June 1, 2023. The new position is exclusively focused on the Dalbello brand.
In his role, Bianchini is leading the repositioning of the ski boot brand, also in view of the brand’s upcoming 50th anniversary in 2024. He is expected to increase brand awareness in the core markets further and sharpen the brand positioning through comprehensive strategic measures in close cooperation with the marketing, product and sales teams. He reports directly to John Colonna, President and CEO of Elevate Outdoor Collective.
Bianchini joined Dalbello in 2012 in various roles, including Senior Product Manager and Race Coordinator, where he was instrumental in shaping the company’s product development and racing programs. He also served as a Völkl service technician for World Cup athletes between 2005 and 2015 and held the position of Race Manager for Italy for the Völkl, Dalbello and Marker brands from 2010 to 2014.
