Duca del Cosma, the international golf shoe brand owned by Frank van Wezel, has appointed Honorata Nel as its new global marketing director. Nel worked most recently for the New York Runners, the organizers of the annual New York City Marathon, where she served for five years as director of marketing. She has 15 years of experience in marketing across three continents, including roles in Johannesburg, Cape Town, New York and London. Among her functions, she has previously taught marketing at the University of Cape Town in South Africa, her country of origin, as well as sports marketing at The Cape Peninsula University of Technology. Prior to that, she ran her own business as a marketing consultant for clients in the sport and tech industries, and founded a start-up called Soccermom. In her new role at Duca del Cosma, she will be based at the company’s headquarters in Amsterdam. Duca del Cosma was bought in 2016 by Frank van Wezel, founder of Hi-Tec Sports, which he sold in the same year to the former Cherokee Global Brands group, now called Apex Global Brands.