Dynafit , the mountain sports specialist owned by the Oberalp Group, has strengthened its team. The newly created position of strategic account specialist is now filled by Herbert Steinmassl, who has already worked for Dynafit for more than five years and was most recently brand representative responsible for Bavaria. His previous job was taken over by Lisa Schmalfuss on Sept. 1. She has experience in running and skiing and joins Dynafit from On Running, where she was responsible for marketing in Austria for the last two years. Nikolaus Lindner joined the brand as key account manager on July 1. Prior to that, he worked for Amer Sports for almost four years. Since Sept. 1, Martina Walch has been supporting the team as a marketing specialist for events. In Austria, meanwhile, Dyanafit’s showroom at ABC Innsbruck is being expanded to 120 square meters for the Tyrolean sales team. By doubling the current space, the showroom will become the largest showroom for the brand in the DACH region. Dynafit plans to open the showroom in early November to quickly adapt to the current situation, which requires alternative and flexible space for order meetings.