Elevate Outdoor Collective (EOC) announced some new additions and changes to its team around the group’s 12 brands (K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, BCA, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates).
The first set of staff changes have been made in France: Julien Prevot, who works from Morzine, has taken on the role of Sales Manager Europe for K2 Skis. Prevot is an industry veteran and has held various positions in the ski industry. In his new role, Prevot is responsible for the commercial direction of the brand, working closely with the national country managers in Europe and reporting to Stefan Stankalla, Commercial Director EOC Ski & Boot Brands.
After taking care of the former K2 Sports portfolio, Alban Jehlen has taken over responsibility for the entire EOC brand group as Country Manager EOC Brands France. Jehlen is deeply rooted in snowboard culture but also has a competitive background in skiing and outdoor sports. He will shape brand positioning and recognition in France with a marketing-oriented sales approach that focuses on the consumer. Jehlen took up his new role at the beginning of October and continues to report to Peter Kuba, General Manager EOC Europe.
In the meantime, Thibault Audouard has been appointed Sales Manager Europe for Ride Snowboards. As a sales rep, he was previously responsible for the key account business for Line Skis and Ride Snowboards in France. In his new role, Audouard will work closely with Global Brand Director Jim Linnberg to develop the sales strategy and identify growth potential in the European market. Annecy-based Audouard takes over the commercial management of Ride Snowboards in Europe and reports to Andy Threimer, Commercial Director EOC Snowboard Brands.
Earlier this year, the team around Nico Steidle, Marketing Coordinator K2 Snowboards, was strengthened by two new marketing additions to meet retailers’ needs and increase consumer demand. Stefan Schauer, Marketing Coordinator Ride Snowboards, is Steidle’s counterpart for the sister brand within the EOC portfolio. Together, they represent both brands in the field and take care of elevating the athlete teams and their awareness among consumers. Marko Reck has taken on the newly created role of Marketing Manager EOC Snowboard Brands. Reck has gained experience in both retail and industry in his professional career. He will lead the team and report to Max Anselstetter, European Marketing Director for the entire EOC portfolio.
