Eric Chouhmat will take over the management of Polar in Germany, Austria and Switzerland with immediate effect. He replaces Eva Hilf, who only took up this position in February 2020. Nothing is known about the reasons for the change. According to his LinkedIn profile, Chouhmat has already been working for Polar for more than 17 years in various positions and regions, most recently as managing director for Switzerland, after holding various senior sales positions in Sweden and Switzerland. His task will be mainly to strengthen the Finnish brand in all sales channels throughout the DACH region, focusing on topics such as intelligent training support and control for the sale of multi-sport products, with the digital community in mind.