Hermione People & Brands (HPB) has announced the appointment of Benoît Verdier as the new general manager of Go Sport, with immediate effect. He will report to Wilhelm Hubner and Samuel Alimi, respectively the president and vice-president of HPB. Verdier has more than 15 years of experience in the retail sector and had also previously worked at Go Sport. He started his career as a quality manager at Carrefour, where he held evolving roles. He worked for the Go Sport group from 2010 to 2013, first as supplier manager and then as group negotiations director. He later joined the Lagardère Travel Retail group, where he served as VP for global purchasing, duty-free negotiations director, marketing and logistics director and, most recently, GM of the duty-free network for France and Luxembourg until 2021. Go Sport, which has a network of 215 shops in France and internationally, has been part of HPB’s portfolio since December 2021.

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