British fitness community and activewear brand Gymshark has announced the appointment of Laurent Madelaine as its new chief supply chain officer (CSCO), a new position within the company. Madelaine joins Gymshark after more than five years at Lacoste, where he was EVP of operations for the last three years, responsible for manufacturing, sourcing, supply chain – including logistics and distribution – and sustainability, and served on the executive committee. He was also involved in community projects. 

In his new role at Gymshark, Madelaine will be responsible for the seamless operation of procurement, supply chain and logistics. He will also oversee quality control and sustainability strategy, ensuring the brand is sourcing its products from the right sources. Madelaine reports directly to the company’s founder and CEO, Ben Francis.

Madelaine is the latest in a series of appointments at Gymshark, following Mat Dunn as CFO, John Douglas as CTO and Carly O’Brien as VP of marketing.