Hudora appointed Pieter Coelewij as joint chief executive on June 9. He had been a sales director for Hudora since last August. The native Dutchman was previously the CEO of the Royal Jumbo Group, which develops, manufactures and sells games, puzzles and toys. Until 2007, he was the manager for the Benelux countries and the sales director for Germany at Margarete Steiff, a well-known German manufacturer of toys. Coelewij will manage the family business together with Sabine Domgörgen, executive director at Hudora since mid-2019. The German sports and leisure equipment company celebrated its 100th anniversary last year.