K-Swiss, owned by Chinese Xtep International Holdings Ltd, has appointed Kate Minner as its new vice president of marketing and e-commerce for the Americas region. She will oversee day-to-day operations across all areas, including the company’s DTC platform, which focuses on growing the brand’s wholesale portfolio across sports, fashion and lifestyle. Prior to joining K-Swiss, Minner held senior positions at Lacoste Footwear, William Grant & Sons and L’Oreal and has 20 years of global market development experience.
