Lacoste has appointed Robert Aldrich as chief executive for North America and Pedro Zannoni as chief of the Latin America region. Aldrich previously served as chief executive for the Americas at Ermenegildo Zegna, the big Italian brand of high-end menswear. Zannoni has joined from Asics, where he was president of the Latin American zone. They will both report to Jean-Louis Delamarre, Lacoste’s executive vice-president of global markets and distribution.