Heiko Schäfer, Mammut

Source: Mammut

Heiko Schäfer

Mammut Sports Group AG has appointed Heiko Schäfer as its new CEO, effective Sept. 1, 2022. For Schäfer, who previously served as chief operating officer of Hugo Boss AG, Mammut represents a return to the world of sporting goods as he worked in various leadership positions at Adidas from 2008 to 2015. Greg Nieuwenhuys, who has led Mammut on an interim basis as executive chairman since September 2021 and spent the last few months preparing the company for its next growth phase, will continue to work closely with Schäfer and the brand as chairman of the board of directors. More details in our sister publication, The Outdoor Industry Compass.