Smith Optics, the U.S. eyewear and helmet brand owned by the Safilo Group, has promoted Mark Phares, who has been with the company for a total of 20 years, to global general manager. Phares spent 17 years within the Smith organization in various sales and management roles before leaving the company in 2015 to serve the Western U.S. at OluKai for four years as director of sales, returning to Smith in 2019 as VP of global sales. He will report to Francesco Rinaldi Ceroni in his new position at Smith. The latter is the president of Smith and will become president and CCO for Safilo Group’s North American market on June 1. Ceroni joined Safilo in June 2020 as global general manager of Smith Optics, now the largest brand in Safilo’s portfolio.