New Balance has announced the appointment of Teddy Santis, the founder of Aimé Leon Dore, as creative director for its Made in USA line of sneakers. The first Santis-designed products from his new multi-year deal with New Balance are expected to drop in 2022. Aimé Leon Dore is a fashion and lifestyle brand based in New York City. New Balance has been collaborating with Santis since 2019, releasing limited-edition sneakers in cooperation with his brand. Made in USA is a lifestyle-oriented line of popular New Balance styles such as the 992, 993 and 990v5. Made at one of New Balance’s five assembly facilities in Maine and Massachusetts, they have at least 70 percent U.S. content to deserve this label.