Robert Schieferle has been promoted to the position of managing director for Deuter, the popular German brand of backpacks, starting on July 1. He has been with the brand for more than 30 years, serving as deputy managing director since 2016. Schieferle takes the place of Martin Riebel, who has run Deuter since 2012. Riebel will continue to manager the whole of the Outdoor division of the Schwan Stabilo Group, which also includes Maier Sports, Ortovox and Gonso.