Habit.se reports that Carl-Fredrik Surtevall has been named the new CEO of Swedish fitness and yoga apparel brand Casall, after Nanna Hedlund announced her retirement at the end of April. Surtevall is the son of the company’s founder and owner, Carl-Axel Surtevall. Hedlund left Casall after three years to take the CEO position at Royal Design Group. Carl-Fredrik Surtevall has been on the company’s board for ten years and knows the brand well. During those ten years, he has mainly worked as a consultant in IT, planning and business intelligence for multinational companies, including in the sports industry. He will take up his post on Aug. 1.

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