eBay has promoted Eve Williams to vice president, general manager of its U.K. business. She joined eBay in December 2020 as chief marketing officer for the U.K., leading campaigns such as eBay’s fashion partnership with Love Island, the revival of the MTV series Pimp my Ride and the launch of a new brand platform, The eBay Way. Prior to joining eBay, Williams spent seven years as global brand director at Asos, where she was responsible for the company’s marketing and customer programs, as well as creative strategy, content planning, customer communications and social media presence. Prior to that, she was managing director at Cedar Communications Ltd. producing content for brands including British Airways, Tesco, O2, TUI and Nikon. Williams replaces Murray Lambell, who has held the position since 2020 and has now been promoted to global general manager of the home, garden and used categories at eBay’s European headquarters in Bern, Switzerland.
