Italian swimwear specialist Arena has hired Oliver Pfaff as sales manager for Germany and Austria. Pfaff comes to Arena with a broad range of experience: For the last three years, he was head of key account management for the eyewear brand Marcolin; before that, he held different management positions at consumer goods brands like Diageo, Danone and Storck. Arena is preparing for the brand’s fiftieth anniversary in 2023 and has been led by chairman and CEO Peter Graschi since early 2021 after several management changes. According to a company release, Pfaff is tasked with increasing Arena’s market share in the brand’s core business in traditional and digital distribution channels, with the increase of brand awareness being one of the cornerstones to the planned growth.
