Marc Patrick has been appointed global head of sports marketing for Amazon Prime Video. Patrick, who was most recently senior vice-president of marketing at Beyond Meat, previously spent two decades at Nike, where he served as head of brand marketing for golf, tennis, baseball, athletic training, skateboarding and football. In his new role at Amazon, he will oversee marketing of all live sports, including the NFL. He will report to Ukonwa Ojo, chief marketing officer for Amazon Studios and Amazon Prime Video. Patrick will also work on sports-related documentaries and series made by the Studios.