North Sails Apparel has hired Marisa Selfa to serve as the Italian company’s new chief executive, taking the place of Vicente Castellano who remains as executive chairman. Most recently, Selfa served as general manager of Ecoalf, a Spanish brand that develops clothing, footwear and accessories made entirely from recycled materials. Selfa has more than 20 years of international experience as a fashion and retail executive. Prior to Ecoalf, she held a range of top executive positions, including managing director at Cortefiel, vice-president of apparel, accessories and licensing at Timberland, global director men and children at Adidas, brand director for the EMEA  region and regional marketing director for South Europe at Levi Strauss, and chief executive of National Geographic Retail. A native of Spain, she began her professional career at Sara Lee Spain.