POC, the Swedish manufacturer of helmets, goggles, body protection, clothing and accessories, is expanding its internal online retail (e-tailing) division due to the increasing digitalization of the retail sector. Therefore, Ines Radacher was appointed to the new position of “online account manager, DACH” as of July 1. She will be reporting to Kolja Plegt, managing director Europe. Most recently, Radacher was account manager at Lutha Austria, responsible for the ski and outdoor apparel brand Icepeak. At POC’s sales office in Salzburg, Austria, Ines Radacher is responsible for German, Austrian and Swiss key online accounts.