Trove, the California-based branded e-commerce specialist that counts Allbirds, Lululemon, Patagonia, Arc’teryx and REI among its clients, announced that its president, Gayle Tait, who has also been a company board member since January 2021, was promoted to CEO. Andy Ruben, who has served as CEO since the company’s launch in 2011, moves on to be executive chairman, focusing on industry leadership, sustainability and supporting the company’s growth strategy.
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