After Trisport, which has been the exclusive importer of Kettler in Switzerland for 40 years, acquired the fitness equipment patents of the insolvent German brand and the trademark rights for its distribution in Europe in mid-January, the company has appointed Melanie Lauer as its new joint chief executive. Lauer will be working as executive manager for Trisport/Kettler together with Stefan Christen, who has been managing the company since 2009. She will be responsible for marketing, logistics, purchasing and finances as well as the company’s operative business, which was taken care of by Dr. Peter Rutishauser, chairman of the supervisory board, on an interim basis. Lauer was previously working for Conrad Electronic, where she was responsible for the international B2B marketing from 2013. In 2017, she was appointed as vice president international B2B. Stefan Christen remains responsible for sales and product management.
