Starting on Feb. 15, two executives who were connected with the Snipes Group, Mark Petereit and Denis Horvat, will be joining the executive board of, the hybrid German sneaker and streetwear retailer that previously belonged to Zalando. They will take the place of two interim managing directors, Philippe Buchholtz, CEO of the Play Hard Group, and Jacob Fatih, CEO of Crealize. Since March 2020, has been the property of Play Hard, which in turn belongs to the start-up incubator Crealize.

Horvat comes from Nike, where he worked out of Amsterdam in various roles for the past eight years, the last three as strategic account director for the Snipes Group (Snipes, Solebox, Onygo). He was previously involved in strategic planning at Nike, running the sales planning and analytics team in Western Europe. In his new position at Kickz, he will be responsible for performance marketing, CRM and the digital and brick-and-mortar business.

Petereit has been head of buying at Snipes since 2009. In 2017, he additionally took over the duties of general manager for strategic brands at the Snipes Group, which belongs to Deichmann, including its Buffalo brand of shoes. At Kickz, Petereit will lead the product & brand division, with responsibility also for purchasing and brand marketing.

The third member of the executive board is the company’s chief operating officer, Manda Buchholtz. She has been with Kickz since 2001 and has held various positions over the past 20 years.