Vans has appointed Drieke Leenknegt as Global Chief Marketing Officer, effective July 5. In her new role, she will report directly to Kevin Bailey, Vans Global Brand President. Leenknegt has held marketing and communications roles for more than 20 years. Most recently, she has served as global CMO at Timberland for three years. Prior to Timberland, she worked at Nike for 21 years, last serving as global VP, Influencer Marketing and Collaborations. Vans, part of VF Corp., saw revenues decline 14 percent in the fourth quarter ended April 1, as compared to the same quarter of last year. Vans’ sales also dropped 13 percent in the third quarter.
