Xponential Fitness, Inc. a global franchisor of boutique fitness brands, announced several milestones in the company’s international expansion initiatives. In the first instance, Bob Kaufman was named President of International to lead Xponential’s international expansion plans for all of its brands. Kaufman has more than 25 years of industry experience and previously led global franchising at Tower Records, The Coffee Bean & Tea Leaf and, most recently, Mathnasium.
“International expansion is a key strategic driver of Xponential’s growth and the value we’re creating for shareholders,” said Anthony Geisler, CEO of Xponential. “We look forward to leveraging [Kaufman’s] expertise as we continue to grow our international presence.”
In addition, Xponential announced several multi-brand deals in new and existing international markets. The company’s existing master franchise partner for Kuwait, Active Franchise Management Company, has signed a new master franchise agreement in Qatar to develop Club Pilates, Rumble, StretchLab and AKT studios. Xponential has also continued to expand into Asia and Europe, signing new franchise agreements for Body Fit Training (BFT), its group strength training brand, in Hong Kong, Malaysia, Scotland and Spain. Xponential currently operates in 23 countries worldwide with over 350 international locations.
