FC Maccabi Tel Aviv will get its equipment from Under Armour through a new partnership. Under Armour will provide technical undergarments, apparel for training and competition, footwear and equipment for staff and academic teams. This is the brand's first big foray into Israel.
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
Intelligence, analysis and advice for the global sporting goods industry.
