Fila has announced a series of on-site activities and activations at the 2023 Indian Wells Masters in Southern California, also known as BNP Paribas Open, on March 6-19. Fans attending the event will experience the brand’s 50 years in tennis and the evolution of its style since 1973. Archival outfits and artifacts have been transported to the event’s venue in the U.S. from the Fondazione Fila Museum in Biella, Italy, to be displayed at the on-site Fila retail store. Other surprise Fila giveaways and events will complement this showcase during the tournament to honor Fila’s history in tennis. In addition, Fila will take part in a special edition of the tournament’s Tennis Talks, with a “50 Years in Tennis” panel set to take place on March 11 alongside other brands and organizations.
Fila will also debut the first-ever Fila International Junior Championships to coincide with the 2023 BNP Paribas Open. This inaugural junior event will take place on March 13-19 alongside the main draw of the BNP Paribas Open. The winner of every single draw for the 2023 Fila International Junior Championships will receive a wild card entry into the 2024 BNP Paribas Open. As part of the brand’s commitment to inspiring the next generation of the game, Fila will also donate more than 200 tickets to high school tennis teams from eight Coachella Valley high schools.
Fila-sponsored players like Barbora Krejcikova, Karolina Pliskova, John Isner, Diego Schwartzman, Brandon Nakashima and others will wear the brand’s all-new “Tie Breaker Collection” as well as Fila’s Axilus 2 Energized and Speedserve Energized tennis shoes as part of their on-court wardrobe. Fila players will be available for a number of fan-facing activities, ranging from in-store appearances to autograph sessions, throughout the tournament.
