Year-over-year sales of 361 Degrees Intl.’s kids’ products rose by 40 percent in Q4. That growth exceeded the year-over-year sales expansion of the Chinese company’s core branded sales, which rose by 20 percent, and its e-commerce business, which increased by 30 percent for the period ended Dec. 31.
As for the products, 361° launched its new flagship running shoes, expanded its training and active lifestyle category, and introduced a series of skateboard shoes. The company also signed NBA player Nikola Jokic as a global brand ambassador in the quarter, who is set to receive his own shoe in the near future.
