Chinese group 361 Degrees Intl. realized high-teens percentage growth for its core brand and a 20-25 percent comparable retail sales gain for its 361° Kids brand during the period ended March 31. Additionally, year-over-year e-commerce sales increased by 20-25 percent in Q1.
361° launched numerous e-commerce marketing initiatives during this period, including campaigns tied to the Chinese New Year and International Women’s Day. It also introduced a series of new products. Among them are the Flying Flame 3 performance running shoe, the Blitz 3 Pro racing spikes and the New Muscle 4.0 trainer for women. In the basketball segment, the company signed Kentavious Caldwell-Pope, a guard with the NBA’s Denver Nuggets, as a brand ambassador.
