Amer Sports, Inc. has announced significant revenue growth in Greater China, with sales rising over 60 percent year-over-year during Golden Week (Oct. 1-7, 2024). CEO James Zheng attributed this strong performance to an uptick in in-store sales across flagship brands Salomon, Wilson and Arc’teryx, which saw high demand during the weeklong holiday boosted by China’s recent government stimulus measures. The company shared the update at an investor event in Shanghai, where Zheng emphasized Amer Sports’ ongoing commitment to expanding its footprint in the Chinese market.
Amer Sports continues to view the outdoor sports sector in China as a key growth area, especially as demand remains resilient despite broader economic challenges. The sales surge reinforces Amer’s strategic focus on China, where it has identified significant potential across its portfolio.
Amer Sports is a global group representing brands such as Arc’teryx, Salomon, Wilson, Peak Performance and Atomic. With corporate offices across five major cities worldwide, Amer Sports operates in over 40 countries, generating $4.4 billion in revenue in 2023.
