Atom ended its first year of operation with €2.4 million in sales, according to Diffusion Sport, which spoke with the running-shoe brand’s sales director, Antonio Sáenz, at last month’s Micam show. Half of the total consists of export sales, particularly in the U.S., Canada and Mexico, with the Czech Republic, Romania, Poland and Italy rounding out the brand’s big foreign markets. Much of Atom’s success in this area is due to a piggybacking deal with another Spanish brand, Fluchos, which features Atom’s shoes on its website. Atom has struck deals with the retailers Urban Running and Bikila as well. The plan now is to “maintain calm growth, reaching select customers suited to Atom’s value proposition,” Sáenz said.
Atom will be present for the marathons of Paris, France, and Austin, Texas, in March and November and, at some point, will be taking part in ISPO Munich.
The brand offers seven shoe models for street or trail running, some with a carbon-fiber plate and some with what it calls Nitrógeno (Nitrogen) cushioning.
