Brooks Running finished 2023 with revenue growth of $1.2 billion, representing a 5 percent increase year-over-year and a record of more than 20 million units sold. Since 2018, Brooks’ compound annual growth rate (CAGR) exceeded 14 percent. In North America, the brand reached $1 billion in revenues in for the first time, driven by a 7 percent increase year over year.
Brooks saw growth across regions through its multichannel strategy. Its DTC e-commerce channels grew 24 percent in global revenues year over year. The digital Brooks Run Club loyalty program grew to more than 500,000 members by year-end, up 85 percent from the previous year, through exclusive promotions and reward games.
Brooks, founded in 1914, is a subsidiary of Berkshire Hathaway and is headquartered in Seattle, Washington.
