Limited edition models, strong online sales and prominent brand ambassadors gave Brooks Running additional reach in the second quarter. Even beyond the pure sales figures, it was clear that the brand remains firmly on track for success.
Brooks Running delivered another record result in Q2 FY25, reporting global sales growth of 19 percent. Things also went very well for the number one in the US performance footwear market in the regions: double-digit sales increases in all regions, led by EMEA and APLA.
EMEA with best quarter in company history
Brooks Running – a subsidiary of Berkshire Hathaway – not only ran fast, but also achieved a global sprint: in the Asia-Pacific and Latin America regions, sales climbed by 55 percent – driven by a veritable boom in South Korea (+218%) and strong growth in China (+80%). Things also went well in EMEA: with an increase of 44 percent, the region recorded its best quarter to date. In North America, Brooks grew by 13 percent and consolidated its leading position in the premium segment and specialist retail.
- APLA: +55%
- EMEA: +44%
- Americas: +13%
Strong position in specialist retail, rapid growth online
The number one in the US performance footwear market continues to gain market share in the global performance running shoe segment, driven by a strong product portfolio, international expansion, and high-profile marketing initiatives. Models such as Ghost Max (+82%), Glycerin (+27%) and Hyperion (+150%) were particularly in demand, contributing to double-digit growth in several regions. In the premium segment (prices above €90), Brooks not only dominates in the US, but also secured the top position in Germany. In addition, new records were set in e-commerce, including limited edition runDisney models, which sold out within 12 hours, and new sales records in digital direct sales. Brooks also continues to gain visibility and retail space in European specialty stores.
Brand affinity through athletes, events, and storytelling
In addition to strong products, Brooks focuses on emotional brand loyalty: In the second quarter, the company presented itself at events such as the Boston Marathon, the Vancouver Marathon, and the PR Invitational for young talent. At the same time, Brooks strengthened its brand’s lifestyle and health context through partnerships with runDisney, actor Jeremy Renner, and Jennifer Garner, among others. In competitive sports, Brooks shone with a strong team of athletes: three of the three US female marathon runners at the upcoming World Championships in Tokyo are sponsored by the brand.
Three brands, three strategies: On, Asics, and Brooks are growing
On, Asics, and Brooks all achieved double-digit growth in the second quarter of 2025 – albeit with different regional focuses. On impressed with strong direct sales and high double-digit growth in the Asia-Pacific region. The brand benefited from the success of new products such as Cloudmonster 2 and its running apparel line, as well as high demand in the DTC channel. Asics recorded strong growth in all sales channels in the EMEA region, particularly with its Sportstyle lifestyle category and classic performance shoes such as the Gel-Kayano 31. Brooks delivered its second record quarter in a row, growing 19 percent worldwide and dominating the premium segment in the US and Europe – particularly with the Glycerin, Ghost Max and Hyperion.
