Uschi Horner
I am a journalist with a particular passion for financial topics. After studying sports economics and working initially at TM Börsenverlag and in corporate publishing at Yukom Medien, I gained in-depth knowledge of business reporting, including as a money and law editor at Gong Verlag and SAZ. As Head of Financial Content at SGI Europe, I support the company in its reporting on financial markets, companies, and economic developments. My goal is to present complex content clearly and concisely – fact-based, analytical, and always with a focus on the essentials.
My journalistic career began in a roundabout way – initially in the lifestyle department. There, I wrote about living, travel, food, DIY, and trends for many years. Today, I deliberately incorporate this keen eye for detail and reader interests into my financial reporting.
Despite numerous trips – from Argentina to Japan – I am deeply rooted in my homeland. Today, I live in the Rupertiwinkel region around Lake Waging, where my dog Ginny accompanies me every day – swimming, cani-trailing, or hiking. I am a curious bon vivant who likes to be surprised by life and enthusiastically discovers new markets as well as new trails in the mountains.
Facts with substance, stories with personality – that's what I stand for as a financial journalist.
ArticleLululemon cuts guidance as China remains strong but US slows
Lululemon grew internationally in Q3 but US sales declined again. The company cut FY25 guidance and announced a CEO transition.
ArticleDick’s Foot Locker acquisition posts $46m operating loss
Foot Locker has posted a $46 million Q3 loss under Dick’s. Comps are down 4.7 percent amid a turnaround, weak sales and an inventory cleanup.
ArticleJD Sports returns to growth despite weak footwear cycle
JD Sports Fashion posts solid Q3, with apparel and running strength offsetting weak sneaker demand in a challenging market.
ArticleQ3 boost thanks to Salomon: Amer Sports raises guidance again
The Finnish sporting goods group grew Q3 revenue 30 percent to $1.76 billion, driven by strong demand for Arc’teryx and Salomon in key markets.
ArticleYue Yuen faces margin pressure despite higher deliveries
Yue Yuen shipped more shoes but saw net profit fall 16 percent as rising wages and China’s weak retail sector hit earnings in the first nine months of 2025.
ArticleAsics achieves record sales and profits in Q3
The Japanese running shoe brand hit record sales of ¥625 billion and managed a 39.4 percent profit jump in the first nine months of 2025.
ArticleAnnual forecast raised: On Holding achieves another record quarter
Swiss brand On Holding has posted record €825m sales for Q3 FY25, up 25 percent year-on-year, far outpacing rivals like Adidas and Puma in growth momentum.
ArticleMizuno posts record H1 sales growth across all segments
Record half-year for Mizuno: The group is growing worldwide, supported by stable demand and a clear four-pillar strategy.
ArticleUnder Armour gains ground in Q2 and hopes for sustainable turnaround
Under Armour has exceeded its own forecast in Q2 FY26. Initial signs from North America raise hopes of a turnaround.
ArticleCanada Goose deeper in the red in Q2 despite DTC boost
Canada Goose loses momentum after strong spring quarter: DTC continues to grow, but rising costs weigh on Q2 results.
ArticleSaucony and Merrell keep Wolverine on track for growth in Q3
Saucony sprints ahead, Merrell climbs – and Wolverine sees double-digit growth in its running, outdoor and activewear business.
ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
ArticleProfit slumps: Columbia struggles with US weakness and costs
Share price almost halved, earnings slumped: Columbia Sportswear struggles with high costs and weak US business.
AnalysisThe 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
ArticleVF Corporation exceeds Q2 FY26 expectations with strong core brands
The US clothing group is making noticeable progress in its restructuring. Strong outdoor brands and cost discipline are providing tailwinds, but price pressure and consumer reluctance remain stumbling blocks. The priority now is to secure profitability and further reduce debt.
ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
ArticleLululemon Q2 profit flat as US demand weakens and tariffs bite
Lululemon continued to grow in Q2, with sales rising 7 percent. However, tariffs and US weakness weighed on earnings of $3.10 per share.
AnalysisThe world’s biggest sports retailers
Our annual analysis of the world’s 50 largest sports retailers presents the revenue of the top international sports retailers and ranks their growth year-on-year.
ArticleFila remains growth driver: Anta grows despite decline in profits
Anta Sports posts strong growth in sales and operating margin in the first half of 2025. But profits are not keeping pace. Fila and premium brands are driving momentum.
ArticleJD Sports Fashion stays on course with organic growth in Q2
JD Sports Fashion defies the challenging market environment. While North America and Asia are growing, the domestic business remains under pressure.
