Casall Sport, the Swedish supplier of fitness clothing and equipment, grew by 21 percent to 267 million Swedish kronor (€26.0m-$29.4m) in the past financial year, ended on Sept. 30, leading to a fivefold increase in profits according to Sportfack. In June 2020, when Hanna Hedlund became the company’s CEO, Casall had reported an operating profit of 2.24 million Swedish kronor (€220,000-$250,000) on sales of SEK 224.3 million (€21.9m-$24.9m) in the prior year. Hedlund is targeting a turnover of one billion kronor in three years’ time. The latest sales increase was attributed in part to a rebuilt internet platform, which has allowed a fourfold increase in e-commerce over the past two years, and new relations with net-a-porter.com and prominent sports retailers in the premium segment of the market across Europe. Casall will introduce a sustainability guarantee for all its products next year, says Sportfack.

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