Footasylum, the UK-based sports fashion retailer, delivered record-breaking results for the fiscal year ending January 2025. Revenue reached £349.5 million (€404.9m), up 9.4 percent from £319.5 million (€370.1m) in FY24. Store sales rose by 3 percent to £172.6 million (€199.9m), while online sales increased 6 percent to £143.1 million (€165.8m). The company’s exclusive brands performed particularly well, with sales more than doubling by 101 percent to £33.7 million (€39.0m), now accounting for 10 percent of total revenue – twice their share in FY24.
Profitability also improved significantly. Underlying EBITDA rose by 26 percent to £28.2 million (€32.7m), operating profit more than doubled to £21.7 million (€25.1m), and profit after tax surged by 625 percent to £19.9 million (€23.0m) – compared with just £2.7 million (€3.1m) a year earlier.
According to CEO David Pujolar brand recognition was boosted by unique content and social strategies, especially among the core age group of 16 to 24.
Momentum has continued into the new financial year. According to Footasylum, the first 21 weeks of FY26 saw sales up 10.5 percent and like-for-like sales up 6 percent year-on-year, with particularly strong sales in its junior categories.
About Footasylum
Founded in 2005, Footasylum is a UK-based sportswear and streetwear retailer offering a mix of branded and own-label apparel and footwear. The company operates more than 60 stores and a growing e-commerce platform. Six new stores are planned for the remainder of 2025, and further expansion for 2026 is already in the focus. Footasylum has been owned by Aurelius Group since its 2022 acquisition from JD Sports, which was required to divest the business over concerns raised by the UK’s Competition and Markets Authority (CMA).
