Claudia Klingelhöfer
Sport has, in different variations, been an integral part of my life. I grew up being a badminton player, fell in love with snowboarding and nowadays I’m a passionate mountain biker. I also have a diploma in Sports, Media and Communication and also one in Sociology. I’m a qualified journalist with experience in communication and digital marketing.
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ArticlePuma Q3 2025 sales down 10%; Hoeld wants to return Puma to top three global sports brands
Puma’s Q3 sales drop 10 percent. The new CEO plans to focus on DTC growth, storytelling and 4 core categories.
News briefsPuma to cut 900 corporate jobs
The targeted reduction of around 900 white-collar roles will be finalized by the end of 2026.
ArticlePuma reorganizes brand marketing, appoints Maria Valdes as Chief Brand Officer
Puma has appointed Maria Valdes as Chief Brand Officer as part of a reorganization aligning product, innovation and brand marketing.
ArticleHibbett partners with Uber Eats for on-demand sneaker and streetwear delivery
Hibbett has teamed up with Uber Eats to deliver sneakers and streetwear from nearly 900 US stores directly to consumers’ doors.
ArticleLi-Ning retail sales soften in Q3 amid weaker offline demand
Li-Ning’s retail sales fell mid-single digits in Q3 as brick-and-mortar demand weakened, partly offset by e-commerce growth.
ArticleISPO 2025: Higher ticket demand, but long-term direction remains uncertain
Ticket demand for ISPO 2025 is up 20 percent, yet questions remain over the trade show’s long-term direction and future location.
ArticlePuma appoints Ronald Reijmers as VP Global Retail
Puma appoints Ronald Reijmers VP Global Retail and splits its DTC operations into dedicated retail and e-commerce divisions.
ArticleIntersport becomes official retail partner of Ski Austria
Intersport Austria will become the exclusive retail partner and sponsor of Ski Austria’s trainer and service teams from the 2025/26 season.
ArticleTopsports sales dip amid slower store traffic
Topsports’ H1 sales slipped 6% and net income fell 10% as weaker store traffic offset solid online demand.
ArticleSport 2000’s Margit Gosau shifts focus to international expansion
Effective Jan. 1 2026, Margit Gosau will focus on Sport 2000’s international growth as Dominik Solleder takes over management.
ArticleAdidas lifts full-year outlook after stronger-than-expected Q3
Adidas lifts its 2025 forecast after Q3 revenues rose 8% in constant currency, supported by strong performance demand and margin gains.
ArticleGiorgio Armani Group appoints Giuseppe Marsocci as new CEO
Marsocci, who has been with the company for more than 20 years, previously served as Deputy Managing Director and Global Chief Commercial Officer.
ArticleWeSports Group to distribute Nike Strength exclusively in the Nordics
WeSports Group is expanding its fitness and training portfolio with Nike’s premium range of equipment and apparel.
News briefsNike renames world headquarters after co-founder Phil Knight
The 400-acre world headquarters in Portland, Oregon, will be called the Philip H. Knight Campus.
ArticleArena new global campaign focuses on freedom and inclusivity
The swimwear brand celebrates swimming as a universal and inclusive activity.
Article361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce
The Chinese running, kids and basketball specialist reports growth figures and launches an AI partnership with Standard Robots to drive innovation.
AnalysisGlobal athletic apparel market shows sluggish growth amid regional contrasts in 2024
SGI Europe’s yearly analysis details the global sales and performance of the top athletic sports apparel brands in 2024.
ArticleReusch opens new headquarters near Milan as part of long-term European growth strategy
Reusch inaugurates new €20 million headquarters in Vignate to strengthen logistics and European operations.
ArticleBSI Managing Director Stefan Rosenkranz announces departure
The BSI announces that Managing Director Stefan Rosenkranz will step down in summer 2026.
ArticleWorldly acquires GoBlu to unify environmental and chemical data management
Worldly acquires GoBlu and its BHive platform to build a system connecting environmental data with chemical compliance.
