In 2022, Golden Goose increased its sales by 30 percent to €501 million, driven by a 55 percent rise in revenues in the Americas to €230.4 million. In Europe, the Middle East and Africa, sales grew 33 percent to €193.1 million, but the top line was down by 4 percent in Asia-Pacific. The Italian brand achieved about 70 percent of its revenues through the DTC channel.
In an interview with the news agency Reuters, Golden Goose’s CEO Silvio Campara said, “We will keep innovating our business, which is sneakers, but there will be something out of sneakers that is ready to be launched on the market.” The brand already sells apparel and accessories. Campara added that 2023 “started very well through all the geographies.” He is confident that the group can increase its market share, having increased its prices less than its competitors – 5 to 6 percent annually on average over the past three years. Golden Goose’s adult shoes typically retail above €430 a pair.
The company plans to open 20 stores this year, in line with 2022.
Last year, Golden Goose bought its main supplier, Italian Fashion Team, bringing about 40 percent of its production in-house. The move will enable the brand to increase its capacity as it continues to grow. In 2021, Italian Fashion Team produced 700,000 pairs of shoes for Golden Goose. Controlling the supply chain enables the company to be more flexible and to secure skilled staff, “which are very hard to find these days,” Campara said.
Golden Goose ranked third among the 20 fastest-growing luxury goods companies over the past three years, according to Deloitte’s report Global Powers of Luxury Goods 2022. According to Deloitte, the company posted a compound annual growth rate of 27.2 percent in the three years to fiscal 2021.
In 2020, the private equity Permira bought Golden Goose from Carlyle for €1.28 billion.
