Levi’s yoga brand Beyond Yoga gained 11% in the first quarter ended Feb. 25, outpacing similar growth from a year ago, driven largely by strength in e-commerce and store expansion.
Following the appointment of Athleta and Old Navy veteran Nancy Green as CEO in January, Levi Strauss & Co. plans to make further investments to increase brand awareness and “unleash Beyond Yoga’s growth potential.”
The success of health and fitness clubs and the health benefits of yoga are driving growth.
Gap Inc. anticipates Athleta’s sales rebound in H2, despite a slight Q2 decline, with improving margins and successful marketing campaigns fueling growth.
Michelle Wahler, the co-founder of Beyond Yoga, a Los Angeles-based athleisure apparel brand owned by Levi Strauss & Co. (LS&Co.), announced that she will be stepping down as CEO. Nancy Green, former CEO and president of Athleta, will succeed her to support the brand’s continued growth and expansion within LS&Co.’s ...
Intelligence, analysis and advice for the global sporting goods industry.
