The Boston-based company’s CEO Joe Preston has disclosed to Yahoo Finance that New Balance’s global sales increased by 20 percent last year to $7.8 billion. The privately held group, which counts tennis player Coco Gauff and baseball star Shohei Ohtani as endorsers, anticipates hitting $10 billion in annual sales over the next few years.
New Balance has opened a new 75,000-sqm distribution center in Salt Lake City to strengthen its North American logistics network and speed up deliveries.
The brand became Atalanta’s official sponsor and kit creator at the start of the 2025/26 season.
The expansion represents a $65 million investment.
VF Corp posted 1 percent revenue growth to $2.88 billion in Q3 FY26, driven by strong performance from The North Face and Timberland, whilst Vans continued its decline.
The sporting goods group will pay down debt at a premium while announcing its Q4 earnings date for Feb. 24.
JD Sports recorded 1.4% organic growth in Q4, driven by Asia Pacific’s 9.6% rise. Europe and UK struggled with declining like-for-like sales.
Intelligence, analysis and advice for the global sporting goods industry.
