Perfect Moment, the British luxury skiwear and lifestyle brand, is preparing for its primary season and is reviewing its European distribution strategy. The group wants to improve margins in the region, which accounted for more than 30 percent of its revenues during the most recent FY, for FY26.
“While we will remain focused on accelerating our online sales growth and expanding our direct-to-consumer channel, we will also continue to expand our wholesales business,” said Mark Buckley. “We expect these initiatives, along with improvements to our customers’ ecommerce experience, to drive greater brand recognition and loyalty as we extend our reach beyond our core skiwear and into the global luxury outerwear market.”
In Q2, Perfect Moment generated an operating loss of $2.56 million against a loss of $302,000. The net loss was $2.74 million versus a loss of $1.51 million for the period ended Sep. 30. Gross margin declined by 170 basis points to 54.0 percent from 55.7 percent, driven by lower sales that was attributed to a year-ago collaboration with Hugo Boss that did not continue.
Total revenues fell by 35 percent year-over-year to $3.83 million from $5.9 million, impacted by more than $2.0 million in non-repeat collaboration sales in the year-ago period. Wholesale revenues declined by 4.3 percent to $2.67 million and rose by 8.3 percent in the e-commerce channel to $1.16 million, thanks to enhanced brand awareness.
During Q2, the group opened seasonal stores in the Soho neighborhood of New York City and in Bicester Village in the U.K. Eventually, Perfect Moment wants to open year-round retail locations. Meanwhile, Perfect Moment established a US fulfillment center with Quiet Platforms in October that will help the company reduce outbound and return shipping costs in the market that represented more than 40 percent of revenues last FY. Also, the company has appointed Rosela Mitropoulos as head of business development to spearhead the brand’s global multi-channel expansion.
