Sweden-based Björn Borg reported net sales of SEK 198 million (€17.9m) for the fourth quarter of 2022 (October-December), compared to SEK 181 million in the corresponding quarter of 2021. Proprietary e-commerce and e-tailer sales increased a total of 21 percent to SEK 77 million (€6.96m), continuing the strong upward trend of the brand’s digital sales. The gross profit margin decreased by 1 percent to 52 percent, while the operating profit decreased from SEK 10 million to SEK 7.8 million (€705,400).
Net sales for the full fiscal year 2022 increased by nearly 9 percent to SEK 835 million (€75.5m) compared to SEK 768 million in the previous year. Total e-commerce was SEK 305 million (€27.6m), of which SEK 111 million (€10.0m) was from Björn Borg’s own e-commerce. Gross profit margin decreased to 51 percent from 54 percent in 2021. Operating profit was SEK 73 million (€6.6m) compared to SEK 104 million a year earlier.
