The International Ski & Snowboard Federation (FIS) has hired Christian Salmon as chief commercial director and Oliver Kraus as director of global partnerships.
Salmon was previously senior vice president and managing director at IMG. Kraus was a founding member of KPG & Partners, a sports and entertainment consultancy firm, and worked as global partnership manager for Allianz. Both are joining the new marketing and media division (M&M) of the international sport governing body, which is supposed to centralize media, broadcast, marketing, sponsorship rights and sales, events and hospitality. Under the new system, FIS will fully and directly control broadcasting rights, whereas under the current structure, each country’s National Federation holds domestic rights to the events it stages and then sells international rights to Infront.
FIS also recently hired Niklas Carlsson for the new role of deputy secretary general. Carlsson’s strong background in skiing includes FIS. He served for three years, from 2008 to 2011, as the organization’s event and sponsoring manager. He also served as secretary general of the Swedish Ski Federation from 2011 to 2014 and as CEO of the FIS Alpine World Ski Championships 2019 in Are (Sweden). In addition, he has served as secretary general of the International Biathlon Union since September 2019.
