Fitness Boutique, the French chain of fitness equipment stores, continues to develop internationally. According to sport-guide.com, it has opened its first store in Morocco, in Casablanca. It already has two stores in Spain, one in Brussels and one in the French territory of La Réunion. It has others in France. Aside from its online stores, the first of which went live in 1999, the chain has a total of 44 stores in operation, against 33 one year ago, and eleven are franchised. Six other franchises are planned for this year. The company had revenues of €31 million in the financial year ended last July, 50 percent more than three years earlier. Since 2011, Axa Private Equity has a stake in the company.

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