Fjällräven has decided to make a strategic change in distribution,...

2018-03-09T00:00:00

Fjällräven has decided to make a strategic change in distribution, investing more in retailers classified as specialized outdoor stores, where it believes that it can offer better support. The brand will review the channels in which its products are sold, with major changes coming in Sweden, the rest of Europe ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest